Wanna fruits? Eat... juice!

PepsiCo has released a new sub-line of Sandora juices — Whole Fruits . Due to the special production technology the product preserves natural fiber and reminds real fruits in taste and texture.
Digital agency Plan.Net (Serviceplan Group) conducted a successful campaign to launch an innovative product from Sandora. To explain all benefits of the new line, Plan.net forced product to crunch like real fruits: changed the sound of pouring juice to a savory apple crunch. The agency launched comprehensive digital campaign, combining series of videos with interactive and static posts in social networks. This shows how innovative product has been enriched with healthy fiber of whole fruits. Media celebrities Alexander Pedan and Lesya Nikityuk "crunched" to support campaign.
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